Only 22% first look for properties in newspapers
Singapore, 27 January 2010 – In a recent iProperty.com Singapore online survey, 63.1% of 1,000 participants said that they primarily search for properties on the Internet. This compares strongly with the surprisingly low 22.3% of participants who still opt to look for properties in the local newspaper classifieds first.
Even fewer participants or 7.3% of them start with their real estate agent first when it comes to buying a home.
A whopping 88.5% of the participants said they look for properties on sale when using the Internet for property research. Some 38.1% of them used the Internet to research property market trends while 33.8% look for property news online.
Interestingly, 66.1% of them looked for completed condominiums online while 40.1% of them looked for new condominium launches on the Internet. Some 25.5% of them are interested in completed landed properties.
When queried about their main motivation for buying a property at the moment, 35.4% of them said their main aim was for investment purposes. Some 26.6% of them said they are looking for own stay.
iProperty.com Singapore hosts the largest and most comprehensive online database of properties for sale and rent in Singapore. It is used by over 500,000 property hunters who view over 4.5 million pages of properties every month. The website is the one-stop information centre for all things real estate with news and a host of real estate resources and tools to keep its visitors informed. iProperty.com Singapore is home to over 200,000 current and archived property listings for sale and rent advertised by over 2,500 real estate agents and property developers.
For media enquiries and interviews, please contact:
Sally Liang (Ms)
Assistant Marketing Manager
iProperty.com Singapore Pte Ltd
DID: 6397-6617
Email: sally@iproperty.com
About iProperty.com Singapore (www.iproperty.com.sg)
iProperty.com Singapore is the country’s No.1 property and real estate website with more than 200,000 current and archive property listings. Working with more than 2,500 real estate agents, iProperty.com hosts the largest and most comprehensive online database of properties for sale and rent in Singapore. Each and every month, the website help tens of thousands of Singaporeans, expatriates and foreigners find their dream homes or investment properties. iProperty.com Singapore is also the official partner of the Singapore Institute of Estate agents (IEA), and has exclusive partnerships with MSN Singapore, AsiaXpat, SgCarmart.sg to power their real estate channels. iProperty.com Singapore is part of the iProperty.com Group.
About iProperty.com (www.iproperty.com)
The iProperty.com Group is Asia’s No. 1 online property group, with leading property websites in Singapore, Malaysia, Hong Kong, Taiwan, India and the Philippines. It is part of Australian Securities Exchange-listed IPGA Limited (www.ipgalimited.com), (ASX: IPP). In 2009, the iProperty.com Group made history by winning the highly prestigious CNBC Arabiya Asia Pacific Property Awards in the “Best Property Portal” category for six of its websites – Singapore, Malaysia, Hong Kong, India, Philippines and iLuxuryasia.com.
iProperty.com Network:
Singapore: iProperty.com Singapore
Malaysia: iProperty.com Malaysia
Hong Kong: GoHome.com.hk and House18.com
India: iProperty.com India
Philippines: iProperty.com Philippines
Events: iProperty.com EXPO
Luxury: iLuxuryasia.com
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